The unique, artisanal Albeisa bottle was born in the 1700s. Launched by local producers, it was fashioned by ancient master glassblowers.
The history of this bottle goes back as early as the 1700s, when the wine producers in the area surrounding the town of Alba wanted a new and unique container for their wines, a bottle that would make them as distinctive as the better-known bottles of Bordeaux and Burgundy. Their ambitious project was entrusted to the master glassblowers of the venerable Vetrerie di Poirino, who created its shape, with the bottle’s instantly-recognizable shoulder contour. The bottles were produced strictly by hand, one by one, immediately becoming an elegant ornament on the tables of both the noble and middle classes, thus increasing both its reputation and its use. The industrialization of glass production, however, developed soon after, and eclipsed artisanal glassblowing, making production larger scale and more economical, and this in turn favoured new industries in Europe. The consequence was that in a few decades, the original Albeisa bottle lost market presence and even faded from local memory.